Monday, 5 January 2009

Egon Brunswick's 'Lens Model of Perception'

An obscure title for a CAD blog post, you might think!

In 1937 Professor Egon Brunswick conceived of a model of social perception, called the "Lens Model". The essence of the Lens is this, "What we think we see in others will determine, for the most part, how we will treat them and respond to them. The accuracy of what we think we see will dictate the appropriateness of the behaviour we utilize or the actions we take and the resulting productivity of the relationship."

As humans, we demonstrate the same behaviour in all aspects of life, not just in respect of how we see other people, per se, but in just about everything. We tend to develop pre-conceived ideas about all manner of topics (rightly or wrongly) and form opinions on them instantly when the subject is raised. In effect, we view everything in life through our own personal 'lens', based on a combination our experiences up to that point.

OK, enough of the psychology 101 - which brings me to my point! I had a good chuckle last week upon reading a post on Autodesk's discussion forum. The poster asked, 'Has anyone used this (CADsmart software)? If so, can you give me your opinion on it?'

A perfectly valid question, you might point out - which of course it is. The replies, however, demonstrated some interesting facets about the personalities of people who frequent these boards. Of the replies posted, only one had actually read the question fully - 'has anyone used the software?' i.e. can they give me an opinion based on the facts, not personal opinion based on heresay, ego, etc. etc. This person had used the software, and replied with an honest, positive account of their experience.

The remainder simply seemed to want to vent their collective CAD spleen on the virtues (or lack thereof) of testing CAD skills in general, based purely on their own personal biases on the subject (their 'lens' if you will). Not surprisingly, none had anything particularly positive to relay, but were nevertheless happy to share their (ill-researched) opinions with the world - don't they always?!

The most amusing post stated, in apparent horror, '$500 for a 10 minute test ? WOW ! I can't imagine anyone spending thousands of dollars to find out which candidate performed the best on a ten minute test. The money might be better spent hiring an private investigator to check out their resume!'

Which is funny up to a point, but demonstrates only a partial grasp of the facts and a huge (incorrect) assumption, which they were happy to splash all over the discussion boards.

Oh, and for the record, the $497 subscription for our Xpress software, which does indeed take 10-20 minutes to complete, offers unlimited assessments for a whole year - slightly better value, wouldn't you think? And for a more detailed assessment, including training needs analysis on a user's weak areas, the Premier service typically costs $10 - $60 per user per year, depending on the firm size.

Happy New Year!


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