But today it struck me - it doesn't matter, because one of Europe's biggest companies has a corporate name that is so dated due to a rapid change in technology that it would be laughable if it were proposed for a new firm today, yet they continue to dominate in their field with a very clear message about what they do.
Step forward The Carphone Warehouse. If you go to their website and search for 'car phone' you get no results - they don't sell any. Of course they don't, and everyone knows this. Consumers are so familiar with their high-street name that nobody thinks twice about it.
Long live CADsmart!